It is South Carolina’s first brew trail that awards participants for completing a digital passport
Today, September 26 at 10:30 a.m., Visit York County officially launched the YoCo Brew Trail during a press conference at Legal Remedy Brewing Co. (129 Oakland Ave., Rock Hill, SC 29730). It’s the state’sfirst official brewery trail that features five breweries, one cidery (the state’s first cidery) and one craftbeer bottle shop.
Visit York County along with partners Amor Artis Brewing, Dust Off Brewing Co., Legal Remedy Brewing, Main Street Bottle Shop, Rock Hill Brewing Company, Slow Play Brewing and Windy Hill Orchard & Cidery introduced the YoCo Brew Trail via the Visit York County, SC mobile app. During today’s pressconference, trail partners demonstrated how the digital passport works and various ways that it is being promoted to generated awareness and participation. Brewers also discussed their perspective on being a part of the trail and its unique aspect to York County and the state.
“The partnership between Visit York County and local craft brew locations has developed into SouthCarolina’s first official brewery trail,” said Andy Clinton, VP of Sales for Visit York County. “Many future visitors and local residents will be able to take advantage of this unique experience.”
The YoCo Brew Trail is a digital passport, which is a featured tab within the app that highlights each participating brewery, cider company and beer shop featured along the trail. Any participant who completes at least five out of the seven stops along the trail, by checking in through the digital passport will receive a YoCo Brew Hero prize. The prize includes a YoCo Brew t-shirt and a koozie.
For more information about the YoCo Brew Trail visit www.yocobrewtrail.com. Video link:https://youtu.be/cP3UuHShxDk
SVP Marketing & Communications, TMP, Visit York County, SC, firstname.lastname@example.org
VP of Sales, Visit York County, SC, email@example.com