Visit York County is pleased to announce the expansion of our staff with two new positions. With the addition of a Vice President of Research and Market Analysis and a Vice President of Business Development, you will see Visit York County grow not just our organization, but our destination. In addition to these two new roles, we have also formed a partnership with UberMedia to aggregate mobile location data from our visitors, so we can more accurately see how our visitors are spending their time and dollars.
In September, we welcomed Elizabeth Shanaman as our Vice President of Research and Market Analysis. This newly created position will oversee all internal and external research and measurement tools as it relates to the overall tourism economic impact on York County. Elizabeth will serve as the lead for our mobile location data and hotel travel research, giving us better insight into who is visiting, where they are visiting from, and what they are doing while they’re here. This gives us better data to connect messaging to potential visitors. Elizabeth brings a wealth of knowledge to the table coming to us from the Philadelphia Convention & Visitors Bureau as a research analyst, as well as spending time at the U.S. Travel Association.
This week we are also pleased to welcome Mallory Snyder as our Vice President of Business Development. This position is an expansion to our team and will lead our business development objectives for the organization to include creating a corporate partner program and securing funding for destination development. Mallory will also lead the charge to coordinate and oversee an industry task force to identify long term hospitality workforce issues in York County. Mallory has extensive knowledge in this field coming from the St. Petersburg Area Economic Development Corporation. While there, Mallory was project manager of the investor relations committee, where she led fundraising efforts to nearly double the investor base.
Contact: Brianna Francis | VP Marketing & Communications, Visit York County, SC